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Helping B2B startups
nail their positioning.

Clear product positioning cuts through the noise. Your homepage is where that clarity starts.

Get the same audit I’ve done for 150+ startups (free)

Get a clear read on what your homepage is really saying.

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The problem

Sound familiar?

If you’ve ever said things like “our product works for everyone” or “we just need people to try it,” this one’s for you.

Here are 10 things founders say when positioning is off—without even realizing it. 👉 (check out the Story) 

The Solution

Work with me to solve your
positioning challenges

I help early-stage B2B startups nail their positioning and craft home page messaging that actually makes sense to their audience—because buzzwords and jargon won’t get you customers.

With 15+ years in B2B product marketing across seven industries, I’ve spent my career turning complex ideas into messaging that’s clear, compelling, and built to convert. As a three-time founder, I know firsthand how hard it is to explain why your product is incredible without sounding like everyone else. That’s where I come in.

If your home page isn’t doing your product justice, let’s fix that. Messaging that works is just a conversation away.

What You Get

The brutal truth about your positioning

​I’ll dig into your website, product demo, competitors, and intake questionnaire to call out what’s working, what’s not, and why your messaging isn’t landing.

Positioning that actually makes sense

I'll tackle the four big questions: What is your product? Who is it for? What does it replace? Why is it better?
By the end, you'll know exactly how to explain your product so it clicks.

Homepage copy that does the heavy lifting

I'll deliver homepage copy that's ready to plug in and start converting, plus a wireframe showing how to lay it all out for maximum impact. No fluff, just results.

The Reason

Why I only do Homepages (and why that’s a good thing)

Your homepage is your first impression—and usually your last chance. If it doesn’t click, your messaging dies on the landing strip.

I’ve seen too many startups with strong products and weak positioning waste time and traffic on home pages that confuse more than convert. That’s why I focus 100% on fixing that.

  • Clearer messaging, faster.
  • More leads, without needing more traffic.
  • No bloated scope. Just results you can test.

What clients are saying

Reframed our value in a way that finally clicked

Khaled helped us see our product differently. Just a few shifts in framing, and suddenly our messaging resonated—with users and internally too.

Tamer Abu Shahla

​Privy Advisory
A practical partner, not just another consultant

Working with Khaled felt like having another team member who just ‘got it.’ He asked smart questions, listened carefully, and helped us tighten our positioning without overcomplicating anything. What we walked away with was usable, not theoretical.

Hazem Abughazaleh

​Y (BrandTech)
Clarity and alignment

Khaled worked with me to break down our use cases, pressure-test each one, and find the vertical with the clearest path to traction. That process gave us clarity and alignment. It’s been a key driver in our recent momentum.

Nagi Salloum

oono.ai

It’s Not a Newsletter. It’s a Shortcut.

Inbox noise = off. Sharp, visual collections = on. If you want fewer "growth hacks" and more clarity, you’ll like this.

I don’t send "news", I send:

  • Ultra-focused, visual collections
  • Positioning fixes
  • Homepage teardown tips
  • Content strategies that move the needle.
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Stuck? 3 Quick wins < 24 hours

Fast help to punch through the noise.

The "Is This Clear?" Audit

Find out why your homepage isn’t converting — in 24 hours.

Diagnose my homepage

The “See Where You Stand” Matrix

See how your homepage stacks up against 3 competitors — in 24 hours.

Show me where I’m losing

The “Pick the Right Market” Scorecard

Stop guessing. Start betting smart — in 24 hours.

Prioritize my best market

Beyond quick wins

Positioning isn’t a headline — it’s your strategy.

Homepage Positioning & Messaging Package

€2000
  • 3x 90 min consulting sessions
  • Completed positioning and messaging framework
    • ​Webpage wireframe with production-ready copy
     
Let's Talk it Through

Frequently Asked Questions

Bring max 5 people from your team at most! Make sure they know your product, customers, and go-to-market plan really well. Everyone who comes should promise to stay for all the workshops.

If your company has 5 or fewer employees or makes less than $500,000 in ARR, I offer a discount: $1,500.

I’ve worked with over 150 companies in 20 different industries, but I’m not an expert in any one industry. That’s where you come in! I’ll count on you to share the important details about your industry during the whole process—from workshops to writing the copy.

We’ll send you a questionnaire to fill out (minus the cognitive overloading) and ask for a demo video of your product. During the workshops, you’ll also show me parts of the product live. Here’s the link to the questionnaire!

 

My work can (and should!) shape your other materials, but I don’t create those as part of my service. Once we’re done, we can have a 30-minute consultation to discuss how to bring your positioning to life in your go-to-market efforts.

By the end of our process, you’ll get a Canva file with: A finished positioning and messaging canvas, a homepage wireframe with layout, sections, and ready-to-use copy

 

The whole process takes 2–3 weeks to deliver your final homepage wireframe with structure, sections, and copy. But the timeline depends on how quickly your team gives feedback on copy drafts. Make sure your team is ready to respond quickly to keep things moving!

 

I don’t do this for four main reasons: – It would make my service much more expensive. – It would slow the process down significantly. – I don’t know your industry as well as you do. – Early-stage founders should never outsource talking to their customers. I rely on you as the experts on your customers. This project’s success depends on how well you understand them.

If your positioning changes a lot, you might need to tweak your marketing strategy to attract the right customers. For example, if you used to target developers but switch to focus on business leaders, your initial conversion rate could drop because the content won’t match the old audience. But if you adjust your marketing to bring in more executives, the conversion rate will improve for your ideal audience.

 

I deliver a wireframe that’s super simple design-wise. It gives a basic layout suggestion (like text on the left, image on the right) but doesn’t include any branding—no fonts, colors, images, or gifs. The copy, however, is fully production-ready.